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The scope of activities of graphic designers

Some people believe that web-design is far from the printingindustry , which is revered for the highest professional aerobatics. However, masters sites are very different from ordinary users homepages (the artists themselves "pro" contemptuously called "hamsters" (from the home page), and their work - "homyachestvom"). To sites are not just a set of texts and photographs, and a true work of art design, you need to learn special programming languages ​​such as Perl, JavaScript, php, etc., Able to work with Photoshop'om, to understand the text encodings known markup languages ​​(HTML and XML), as well as methods of presentation graphics (vector and bitmap formats). For the design of the site or book designer uses photographs, text, graphics made by others. It is this division of labor makes it possible to achieve a better result: work is done with high quality material. Designer and should not be a photographer or a lyricist. The designer does ...

The myths of leadership

Leadership - the knowledge of how things were and should help people to realize their abilities. Experience in the recruitment market shows how few organizations helps to reveal the potential of their employees. The main reason - to old-fashioned methods of leadership, fear and unwillingness to encourage leaders. One of the reasons - the myths surrounding this concept. Myth - this is what is false, but it is true. Unfortunately, myths outlined below, often do not provide a sensible managers to express themselves in time. I try to formulate some of these false beliefs. Myth 1. Leadership - a rare gift given to few Many people believe that leaders are born, not made. This is not true. Truer aphorism "Leadership can not be taught, it can only learn." So, it is still possible! A lot more people than are considered to have the potential to be a good organizer. Like most skills, leadership requires time, training and work on the bugs. The key quality that makes peop...

Auto mechanic: employers' requirements

Therefore, among the eligibility requirements for this position-dealer foreign automaker can find the following: the lack of experience in the car repair repair of vehicles produced in our country. Many believe that a man used to repair domestic cars on the domestic standards c Soviet approach to their duties and especially without higher education will not be able to switch to a qualitatively new level of repair. Employers are tightening the requirements for the formation of auto mechanics, Car painter, tinsmith and others still because the increased level of preparedness service stations themselves directors. Now no one is surprised when Autotechcenter managers or their deputies are candidates of science. Accordingly, they set a high bar for the initial training of all employees of companies headed by them, starting with the mechanics. Handyman Modern garages need, usually generalists, if mechanics with experience repairing not only the engine and chassis, but also variou...

Work in the field of Internet

Experts identify the online sphere two directions. The first focused on the business (buisiness to buisiness), and the second - directly to the consumer (buisiness to consumer). Wherein the first direction is more pronounced dynamics and real growth prospects. There is nothing surprising in this. Businesses have long understood that a virtual reality, and decide for themselves to what extent they can use it for business. However, in the vast expanses of our country it is still possible to meet a person who is such a word, not heard. What profession appeared in the Internet business, and which receded into the background? How much is now earning virtual front fighters? What are the requirements to impose them? Do you remember such a profession - a webmaster? "There were some" - will tell you in any capital recruitment agencies operating in the field of IT. Four years ago they had a considerable demand, and the specialists themselves the day the fire was not found. Of...

Brand Manager: engine trademark

Why Sony TVs are more expensive than others? Because Sony - it is a brand, untwisted brand name that everyone knows. It is connected in the mind of the consumer with good product quality and prestige. The consumer is willing to part with the "extra" two or three thousand rubles to buy goods even more expensive, but well-known company. A company receives a net profit "out of thin air." More precisely from myth which skillfully promotes brand manager. That he spins a trademark of the company, trying to make it recognizable in the market, working with advertising agencies, which are coming up with the idea, which will provide the product of the mass of the other and make it popular. manipulators consciousness Difficult to sell once the yogurt when the counters and so overwhelmed with this product. To "stake out" a place for a new brand in the consumer's mind, it is necessary to come up with something special - closely related products with a certa...