The scope of activities of graphic designers

Some people believe that web-design is far from the printingindustry, which is revered for the highest professional aerobatics. However, masters sites are very different from ordinary users homepages (the artists themselves "pro" contemptuously called "hamsters" (from the home page), and their work - "homyachestvom").

To sites are not just a set of texts and photographs, and a true work of art design, you need to learn special programming languages ​​such as Perl, JavaScript, php, etc., Able to work with Photoshop'om, to understand the text encodings known markup languages ​​(HTML and XML), as well as methods of presentation graphics (vector and bitmap formats).

For the design of the site or book designer uses photographs, text, graphics made by others. It is this division of labor makes it possible to achieve a better result: work is done with high quality material. Designer and should not be a photographer or a lyricist. The designer does not even have detailed knowledge in HTML or desktop publishing. Another thing that engage in design without any knowledge of such a multi-tool in times of all-embracing computerization, as a computer, is unthinkable. To create with a computer "something" needs to know "how" is created. The more that modern computer programs provide a wealth of new features, not knowing that it is impossible "Designers at" creating a product that can compete with the best.

Naturally, the designer level of computer literacy level is much higher than the average user. Designer - is an artist. But between the artist's career and "programmer" there is a very tangible connection: design decisions relating to printed materials, promotional products, Web technologies are created using a specific software.

companions

To create a full-fledged website designer should work with a programmer, especially when you create complex multi-level portal with lots of interactive features. However srednestatichesky site and may well make a single designer, without the help of a programmer or web-master.

Ideal chain ( "creatives - designer - coder") practically does not occur in life, and often all three functions are performed by one person, with higher artistic education, dock the computer and the Internet, who knows many graphics programs, and issuing on-mountain original ideas. This wagon imagine how it will look not appearing magazine, what means will be managed by a new web-page, what kind of advertising will approach the company that sells electric kettles.

In the West, customers are turning to the design bureau. If the firm is large, then she has a design department, where projects come in the preparation department (in printing - prepress, in web'e - layout and programming). For a man who combined the posts of designer and coder (or rather, a typesetter, who sometimes performs designer's work), they have a special name DeskTopPublisher.

Where are?

One can almost say with certainty that the graphic designer's profession as in any other, it is important to not even desire - the constant craving to translate their ideas.

Much of this profession is perceived by experience in working order. It is necessary to draw just such a button on the site - hurt himself, and I will. Therefore, designers often quite quickly cease to learn in the classical sense (to go, say, to college or college) - Training takes place on a daily basis, in a solution to a new problem. It is believed that a designer can become even all this is not studying, just every day for many years engaged in this craft-art (and such examples are known), working hard and systematically analyzing other people's work.

However, designers with a wealth of experience and lack of professional education is only in our country. Under normal conditions, a graphic designer must be higher artistic education and knowledge of logistics (for example, if you work in the printing industry, you need to be familiar with the intricacies of printing processes).

Basic knowledge of various graphics programs can be obtained in short courses. However, the courses will help only patch a hole, thorough knowledge of the same need to get into college.

With what they eat?

Where to move to the newly formed (or very experienced) a graphic designer? His gladly take any publisher or editorial board (the media or books), to engage in self prepress materials (pre-press), advertising agencies (outdoor advertising, manufacturing of advertising modules). In large firms, at first glance unrelated to design, realize the value of employees and organize relevant departments to publish interesting catalogs of their products, design packaging, labels, engage in advertising. And of course, always require graphic designers to those involved in the creation and support of multi-level portals.

they

The West has long been a design industry, mass production. In a society where commodity-money relations, based on the global division of labor, accustomed to the time of King Peas, nobody wants to deal with profanity, do yourself what you have to do a professional. Refer to the designer to choose the pillows in the living room or make a bridal bouquet, - a common occurrence. What can we say about the graphic designer, the result of the activities of which will be the magazine, packaging for chocolates, the label on a wine bottle. These products should be sold, and sold with a bang, so the graphic designer - king and god, because he has intimate knowledge of what is required to the customer. A company providing graphic design services, taking a more wide niche in the economy.